Advertising Excellence

by Courtland L. Bovée, John V. Thill, Marian Wood, et al.

Book Overview

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007006847X
• ISBN13: 9780070068476
• Release Date: January 1994
• Publisher: McGraw-Hill Companies
• Length: 1 Pages
• Weight: 3.75 lbs.

Customer Reviews

great for school teaching

it's a complete book, not to deep, but enough to over view advetising.presents theory and practice in a easy-to-learn form.i use it with my students, with very good results.