Advertising Cultures

by Timothy Malefyt and Brian Moeran

Book Overview

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1859736785
• ISBN13: 9781859736784
• Release Date: June 2003
• Publisher: Routledge
• Length: 236 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.5" x 5.5" x 9.9"

Customer Reviews

Superb ethnograhic account of advertising agency practice

I could not recommend this book highly enough for students of advertising and consumer culture. It is a really insightful, insider account of the work of advertising agencies and practitioners,and while the tone of writing is definitely academic, this book has much to offer practitioners within the field to reflect upon their work. I found this book having completed ethnographic fieldwork within an advertising agency, and I could relate to much of what many of the authors within the text desribed in their own accounts of agency practice. This text should be essential reading for all students of advertising and integrated marketing communications, as well as marketing and advertising practitioners alike, and is a much welcomed new perspective on advertising production.

Scholarly Insights About Advertising World

This book is to the meaning production world of advertising what Howard Becker's book "Art Worlds" was to the world of art production. The articles in the collection are fascinating thick descriptions of the processes, negotiations, intentionalities and symbolic actions of ad agencies versus client companies versus end consumers as new marketing programs are produced and evolved in the US and around the world.