Advertising: Critical Approaches

by Chris Wharton

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications,...

• Format: Hardcover
• Language: English
• ISBN: 0415535220
• ISBN13: 9780415535229
• Release Date: December 2014
• Publisher: Routledge
• Length: 228 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.9" x 9.8"