Advertising Creative: Strategy, Copy + Design

by Jean M Grow, Tom Altstiel, Jean Grow, et al.

Book Overview

Advertising Creative is the first "postdigital" creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412974917
• ISBN13: 9781412974912
• Release Date: October 2009
• Publisher: Sage Publications (CA)
• Length: 347 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.6" x 8.5" x 10.7"