Advertising Campaign Strategy

by Donald Parente

Book Overview

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324271905
• ISBN13: 9780324271904
• Release Date: July 2003
• Publisher: South Western Educational Publishing
• Length: 404 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.9" x 6.6" x 9.3"

Customer Reviews

Happy

The book came quickly and in pretty good shape. Little to no markings. Overall a good buy.

Excellent and Helpful!!!

This is a great book for ad student, professionals and amateurs. Is very compact with a lot of informatiion especially in ad estrategys and marketing. You can understand very well the concept of how it works the advertising and the marketing together in this complex topic of the advertising bussiness. Is a great deal!

Great Service

I received the book in great timing and it was exactly as described. Good Job!

Great Read for Marketing and Advertising

This book is an excellent source for understanding Advertising from A to Z. This book teaches all the necessary elements for developing a successful advertising campaign, creating the plansbook, and then winning the client's business. It gives great examples, it easy to read, as well as, thought provoking. It is truly a great guide to Marketing Commuincation Plans. It is used in Clark Atlanta's MBA Program for Advertising and Promotion. It's definitely "On Point!"