Advertising Campaign Strategy: A Guide to Marketing Communication Plans

by Donald Parente and Kirsten Strausbaugh-Hutchinson

Book Overview

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 003021114X
• ISBN13: 9780030211140
• Release Date: July 1999
• Publisher: South Western Educational Publishing
• Length: 371 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 6.6" x 9.5"

Customer Reviews

Happy

The book came quickly and in pretty good shape. Little to no markings. Overall a good buy.

Excellent and Helpful!!!

This is a great book for ad student, professionals and amateurs. Is very compact with a lot of informatiion especially in ad estrategys and marketing. You can understand very well the concept of how it works the advertising and the marketing together in this complex topic of the advertising bussiness. Is a great deal!

Great Service

I received the book in great timing and it was exactly as described. Good Job!

Great Read for Marketing and Advertising

This book is an excellent source for understanding Advertising from A to Z. This book teaches all the necessary elements for developing a successful advertising campaign, creating the plansbook, and then winning the client's business. It gives great examples, it easy to read, as well as, thought provoking. It is truly a great guide to Marketing Commuincation Plans. It is used in Clark Atlanta's MBA Program for Advertising and Promotion. It's definitely "On Point!"