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Paperback Advertising Campaign Planning Book

ISBN: 1887229418

ISBN13: 9781887229418

Advertising Campaign Planning

This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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Format: Paperback

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