Advertising as Multilingual Communication

by Helen Kelly-Holmes

Book Overview

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from...

• Format: Paperback
• Language: English
• ISBN: 0230217060
• ISBN13: 9780230217065
• Release Date: November 2004
• Publisher: Palgrave MacMillan
• Length: 206 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"