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Advertising as Communication 0415027810 Book Cover

Advertising as Communication

Edition Description

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Edition Details
Format:Paperback
Language:English
ISBN:0415027810
Format: Paperback
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Advertising as Communication 041674530X Book Cover

Advertising as Communication

Edition Details
Format:Paperback
Language:English
ISBN:041674530X
Format: Paperback
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