Advertising as Communication

by Gillian Dyer

Book Overview

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

• Format: Paperback
• Language: English
• ISBN: 0415027810
• ISBN13: 9780415027816
• Release Date: November 1982
• Publisher: Routledge
• Length: 248 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.8" x 6.1" x 7.9"