Advertising and the World Wide Web

by David W. Schumann and Esther Thorson

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805831487
• ISBN13: 9780805831481
• Release Date: April 1999
• Publisher: Psychology Press
• Length: 328 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

this the most up dated research in web marketing

it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star.