Advertising & the Market Process: A Modern Economic View

by Robert B. Ekelund Jr.

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0936488204
• ISBN13: 9780936488202
• Release Date: April 1988
• Publisher: Pacific Research Institute
• Length: 212 Pages

Customer Reviews

Advertising is Information

This is one of the only books that specializes in the informational aspects and economies of advertising. The authors note that many works attack advertising as wasteful and they opt out of this approach to present another side -- a fair and elaborate defense of advertising. The introduction by Israel Kirzner is a knockout essay that demonstrates the use of advertising as a tool of entrepreneurship. All of it is a great read.