Advertising and Societies: Global Issues, Second Edition

by Katherine Toland Frith and Barbara Mueller

Book Overview

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has...

• Format: Paperback
• Language: English
• ISBN: 1433103850
• ISBN13: 9781433103858
• Release Date: March 2010
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 264 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"