Advertising and Social Change

by Ronald Berman

Book Overview

Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. This is a book to grow on and it should be in every academic library...

• Format: Hardcover
• Language: English
• ISBN: 0803917376
• ISBN13: 9780803917378
• Release Date: September 1981
• Publisher: Sage Publications, Inc
• Length: 154 Pages
• Weight: 0.75 lbs.