Advertising and Selling: Principles of Appeal and Response is a book written by Harry Levi Hollingworth and first published in 1920. The book is a comprehensive guide to the principles of advertising and selling, and explores the psychology behind the ways in which people respond...
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""Advertising and Selling: Principles of Appeal and Response"" is a book written by Harry Levi Hollingworth and published in 1920. The book is a comprehensive guide to the principles of advertising and selling, with a focus on the psychology of consumer behavior. Hollingworth...