Advertising And Selling: Principles Of Appeal And Response (1920)

by Harry L. Hollingworth and Hollingwor

Book Overview

""Advertising and Selling: Principles of Appeal and Response"" is a book written by Harry Levi Hollingworth and published in 1920. The book is a comprehensive guide to the principles of advertising and selling, with a focus on the psychology of consumer behavior. Hollingworth explores the various methods and techniques used in advertising and selling, including the use of imagery, language, and emotional appeals. He also delves into the psychology...

• Format: Paperback
• Language: English
• ISBN: 1166472906
• ISBN13: 9781166472900
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 330 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"