Advertising and Satirical Culture in the Romantic Period

by John Strachan

Book Overview

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the...

• Format: Hardcover
• Language: English
• ISBN: 0521882141
• ISBN13: 9780521882149
• Release Date: February 2008
• Publisher: Cambridge University Press
• Length: 370 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 5.8" x 9.0"