Advertising and Sales Promotion

by Ken Kaser

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1111573239
• ISBN13: 9781111573232
• Release Date: January 2012
• Publisher: Cengage Learning
• Length: 480 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.0" x 8.6" x 10.9"