Advertising and Promotions: An Integrated Brand Approach, International Edition

by Chris Allen, Richard J. Semenik, Thomas O'Guinn, et al.

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising --... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538479868
• ISBN13: 9780538479868
• Release Date: January 2012
• Publisher: Cengage Learning
• Length: 734 Pages
• Weight: 3.30 lbs.
• Dimensions: 10.9" x 0.9" x 8.6"