Advertising and Promotions: An Integrated Brand Approach 6/ed

by O'Guinn and Allen and Allen Et.Al Semenik

Key features cutting-edge coverage highlights today's most current topics and emerging trends. New adcritic videos introduce students to some of today's most creative examples in advertising. Expanded... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8131517381
• ISBN13: 9788131517383
• Release Date: January 2012
• Publisher: Cengage Learning
• Weight: 3.30 lbs.