Advertising and Promotional Culture: Case Histories

by P. David Marshall

Book Overview

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how...

• Format: Paperback
• Language: English
• ISBN: 1137026235
• ISBN13: 9781137026231
• Release Date: January 2018
• Publisher: Red Globe Press
• Length: 266 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 9.2"