Advertising and Promotion

By Rungpaka Amy Hackley, Chris Hackley, Amy Rungpaka Hackley, et al.

Book Overview

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1446280721
• ISBN13: 9781446280720
• Release Date: December 2014
• Publisher: Sage Publications Ltd
• Length: 360 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 7.2" x 9.0"