Advertising & Promotion Management: A Manager's Guide to Theory & Practice

by Paul W. Farris and John A. Quelch

This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0801973694
• ISBN13: 9780801973697
• Release Date: January 1983
• Publisher: Chilton Book Company
• Length: 301 Pages
• Weight: 1.32 lbs.