Advertising and Promotion Management

by John R. Rossiter

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• Format: Hardcover
• Language: English
• ISBN: 0070539073
• ISBN13: 9780070539075
• Release Date: January 1987
• Publisher: McGraw-Hill Companies
• Length: 647 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.2" x 7.6" x 9.6"

Customer Reviews

v nice

Ithoucht it will be marketing book but i found it nice book to read it you are interested in promotion and marketing communication, it worthy to buy it.