Advertising and Market Power

by William S. Comanor and Thomas A. Wilson

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their...

• Format: Hardcover
• Language: English
• ISBN: 0674005805
• ISBN13: 9780674005808
• Release Date: January 1974
• Publisher: Harvard University Press
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"