Advertising and Integrated Brand Promotion

by Angeline Close Scheinbaum, Thomas O'Guinn, Richard J Semenik

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming...

• Format: Paperback
• Language: English
• ISBN: 0357721403
• ISBN13: 9780357721407
• Release Date: August 2022
• Publisher: Cengage Learning
• Length: 448 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.7" x 8.5" x 10.7"