Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation

by Joseph C. Fisher and Peter A. Cook

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized...

• Format: Hardcover
• Language: English
• ISBN: 0313294577
• ISBN13: 9780313294570
• Release Date: August 1995
• Publisher: Praeger
• Length: 176 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"