Advertising Age Handbook of Advertising

by Herschell Gordon Lewis

Book Overview

From Advertising Age, a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844236705
• ISBN13: 9780844236704
• Release Date: December 1998
• Publisher: McGraw-Hill Companies
• Length: 228 Pages
• Weight: 1.24 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Excellent Resource

AdAge does it again. The nations best source for the ad trade puts out another great resource. This book is full of survival techniques for the aspiring and seasoned ad pro.