Advertising Account Planning: Planning and Managing an IMC Campaign

by Larry D. Kelley, Donald W. Jugenheimer, D. W. Jugenheimer

Book Overview

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765625644
• ISBN13: 9780765625649
• Release Date: December 2010
• Publisher: Routledge
• Length: 214 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.7" x 6.0" x 8.8"