Advertising Account Planning: New Strategies in the Digital Landscape

by Sheri J Broyles, Beth E Barnes, Carol J Pardun

Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

• Format: Paperback
• Language: English
• ISBN: 1538114070
• ISBN13: 9781538114070
• Release Date: June 2019
• Publisher: Rowman & Littlefield Publishers
• Length: 156 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 8.9" x 6.0"
• Grade Range: Postsecondary