Advertising Account Planning: A Practical Guide

by Donald W. Jugenheimer and Larry D. Kelley

Book Overview

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765617307
• ISBN13: 9780765617309
• Release Date: July 2006
• Publisher: Routledge
• Length: 156 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.5" x 9.0"