Advertising 2.0: Social Media Marketing in a Web 2.0 World

by Tracy L. Tuten

Book Overview

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules...

• Format: Paperback
• Language: English
• ISBN: 0313352968
• ISBN13: 9780313352966
• Release Date: September 2008
• Publisher: Praeger
• Length: 216 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"