Advertising & IMC: Principles and Practice

by Sandra E. Moriarty, William D. Wells, Nancy Mitchell, et al.

Book Overview

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132163640
• ISBN13: 9780132163644
• Release Date: February 2011
• Publisher: Pearson
• Length: 657 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.2" x 8.7" x 10.9"