Advertisers at Work

by Tracy L. Tuten

"Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you're starting out in advertising or simply want to pick up some tips from the greats."

--Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look

"In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad...

• Format: Paperback
• Language: English
• ISBN: 1430238283
• ISBN13: 9781430238287
• Release Date: June 2012
• Publisher: Apress
• Length: 308 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"