Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

by Arch G. Woodside

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume...

• Format: Hardcover
• Language: English
• ISBN: 1849506035
• ISBN13: 9781849506038
• Release Date: December 2009
• Publisher: Emerald Group Publishing
• Length: 324 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"