Case Studies for Industrial and Business Marketing

by Arch G. Woodside and G. Woodside Arch G. Woodside

This volume aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business marketing. Each of the case studies provides an understanding of the culture of a particular firm in a particular industry. All are based on field research studies...

• Format: Hardcover
• Language: English
• ISBN: 0762301880
• ISBN13: 9780762301881
• Release Date: January 1997
• Publisher: Jai Press Inc.
• Length: 264 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"