Advances in Business and Management Forecasting

by John B. Guerard Jr.

Book Overview

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication...

• Format: Hardcover
• Language: English
• ISBN: 0762304375
• ISBN13: 9780762304370
• Release Date: August 2002
• Publisher: Jai Press Inc.
• Length: 208 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"