Advances in Business and Management Forecasting

by Ronald K. Klimberg, Kenneth D. Lawrence, Ronald Klimberg

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based...

• Format: Hardcover
• Language: English
• ISBN: 1848555482
• ISBN13: 9781848555488
• Release Date: May 2009
• Publisher: Emerald Group Publishing
• Length: 270 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"