Advances in Advertising Research (Vol. III): Current Insights and Future Trends

by Shintaro Okazaki, Martin Eisend, Tobias Langner

Book Overview

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against...

• Format: Hardcover
• Language: English
• ISBN: 3834942901
• ISBN13: 9783834942906
• Release Date: June 2012
• Publisher: Gabler Verlag
• Length: 436 Pages
• Weight: 1.48 lbs.
• Dimensions: 1.2" x 6.2" x 8.5"