Advanced Introduction to Advertising

by Patrick De Pelsmacker

Book Overview

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1802200908
• ISBN13: 9781802200904
• Release Date: January 2022
• Publisher: Edward Elgar Publishing
• Length: 192 Pages