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Advanced Brand Management -- 3rd Edition: Build... 0857195891 Book Cover

Advanced Brand Management -- 3rd Edition: Build...

Edition Description

Brands have never been more important than they are today.

As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a...

Edition Details
Format:Hardcover
Language:English
ISBN:0857195891
Format: Hardcover
Condition:
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