Strategic Perspective on the Marketing of Information Technologies

by Ruby Roy Dholakia, SHETH, Dholakia

This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

• Format: Hardcover
• Language: English
• ISBN: 1559383879
• ISBN13: 9781559383875
• Release Date: July 1994
• Publisher: Jai Press Inc.
• Length: 300 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"