Adscam

by Bob Hoffman

Book Overview

In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising...

• Format: Paperback
• Language: English
• ISBN: 0999230743
• ISBN13: 9780999230749
• Release Date: September 2022
• Publisher: Type a Group, LLC
• Length: 114 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"