Adoption of Innovations: Comparing the Imitation and the Threshold Models

by David Zilberman, Bruce P McWilliams, Amir Heiman

Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It...

• Format: Paperback
• Language: English
• ISBN: 1638280207
• ISBN13: 9781638280200
• Release Date: June 2022
• Publisher: Now Publishers
• Length: 68 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"