Addressing the innovation challenge: insights and strategies

by Serena Graziosi

Innovating is challenging: creative and appealing ideas have to become marketable products. In this competitive context designers role is becoming more and more fundamental and complex. Since their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838388747
• ISBN13: 9783838388748
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 200 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"