Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

by Drew Boyd

Book Overview

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio...

• Format: Paperback
• Language: English
• ISBN: 1789666090
• ISBN13: 9781789666090
• Release Date: January 2021
• Publisher: Kogan Page
• Length: 216 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"