Ad Women: How They Impact What We Need, Want, and Buy

by Juliann Sivulka

Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen...

• Format: Hardcover
• Language: English
• ISBN: 1591026725
• ISBN13: 9781591026723
• Release Date: November 2008
• Publisher: Prometheus Books
• Length: 415 Pages
• Weight: 0.44 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"