Ad Blocking Survival Guide: Tactics and Strategies for Web Publishers

by Neil Smyth

Over 200 million people now use an ad blocker when browsing the internet, a 41% increase over the preceding 12 month period. This widespread use of ad blocking technology is expected to result in over $20 billion in lost advertising revenue this year alone.

Despite the magnitude of these numbers, the threat of ad blocking is largely an invisible threat to the average web publisher. Unless steps are taken to assess the impact of ad blocking...

• Format: Paperback
• Language: English
• ISBN: 1530899001
• ISBN13: 9781530899005
• Release Date: April 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 140 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.3" x 7.5" x 9.3"