Action Management: Practical Strategies for Making Your Corporate Transformation a Success

by Simon Street and Stephen Redwood

Despite all the talk of change management, we somehow failed to recognize that we can't, in any meaningful sense, manage change. We can only manage our actions-hence action management. Action Management presents global experience from PricewaterhouseCoopers to help businesses devise and implement practical action strategies to cope with change and make their corporate transformations successful. Books that promise to help businesses manage change...

• Format: Hardcover
• Language: English
• ISBN: 0471345474
• ISBN13: 9780471345473
• Release Date: March 1999
• Publisher: John Wiley & Sons
• Length: 247 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Book clearly shows what successful organizations have done.

This thought-provoking book is among the best I've read on transformation management. The authors characterize change actions (both personal and organizational) as being comparable to four Olympic events: the sprint (fast and brief), the high jump (also brief but complex as well), the marathon (long but uncomplicated), and the decathlon (long and complex). After reading examples presented in the book, readers can determine which Olympic event best matches their situation and lead/act with that analogy in mind. Approaching change with this kind of clarity, I think, will mean the difference between survival and its alternative for many organizations. In addition to mental clarity, the book provides examples of successful transformations made possible through quality communications (one corporation's vision was depicted on a mural), sharpened focus, and the ability to recognize opportunity no matter what guise it may come in. Highly recommended!