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Hardcover Action and Inaction in a Social World: Predicting and Changing Attitudes and Behavior Book

ISBN: 1108840000

ISBN13: 9781108840002

Action and Inaction in a Social World: Predicting and Changing Attitudes and Behavior

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Format: Hardcover

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Book Overview

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented...

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